The buttons were a part of Colbert's "Super PAC Super Fun Pack," a dig on the existing political super packs. These fun packs contain one of five different Big Sound Buttons from CleggPromo; Colbert encouraged fans to collect them all. Each button features comedic, "expert not-legal" advice from attorney Trevor Potter. Potter is a regular on The Colbert Report.-excerpt from Promo Marketing article: CleggPromo's Big Sound Buttons on The Colbert Report
You can see the Big Sound Button around minute 3 of the video
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